Episodes

Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back. Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven b...

Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talkin...

Gift cards seem simple, but in aesthetics, they can create serious legal and financial risk. Michael Byrd and Brad Adatto highlight how something as small as a gift card can trigger complex state-by-state regulations, healthcare compliance issues,...

Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend. Today’s patients expect on-demand everything, and if your practice isn’t ...

Kirstie Jackson and Robin Ntoh draw attention to the biggest missed opportunities for aesthetic practices to stand out. Although patients are more informed than ever, education still needs to happen before and after treatment...

Education might not be the flashiest topic in aesthetics, but as Robin and AmSpa’s Kirstie Jackson explain, it’s one of the biggest factors behind a successful practice. They talk about the real gaps they see in staff trainin...

Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right infor...

As competition grows in aesthetics and wellness, standing out is no longer optional—it’s essential. Robin and Tyler discuss what happens as med spas move into wellness, medical practices move into aesthetics, and competition expands far beyond the...

Before jumping into what’s next for aesthetics in 2026, Robin and Tyler hit pause to reflect on the trends that defined 2025, including the continued momentum of GLP-1s, the move toward natural aesthetics, and the growing foc...

The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care. DrWell, the new evolution of the Build My Bod platform,...

SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices. Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in aesthetics. Find out why conversa...

Change management expert Riley Smith of Propeller Consulting shares insights to help guide your people smoothly from today to tomorrow. Change doesn’t have to mean chaos. Whether adding new software or hiring providers, Riley...

Shawna Chrisman, nurse practitioner and founder of Destination Aesthetics, didn’t set out to become a med spa mogul, but that’s exactly what happened. Her entrepreneurial journey started with a residential care facility, but ...

The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty. L...

Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time. They share real-life examples of how AI agents improve eff...

Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one. Here’s the reality: most med spas convert only 20-30% of patient...

John Wheeler shares the financial metrics every med spa owner should be tracking, and why the right partnerships are like a “professional marriage.” At the heart of Alpha’s strategy is a simple but powerful belief: details ma...

Drawing from more than a decade of experience in dermatology, Dr. Rachel Pritzker founded The Derm Collective as a place where clinical care meets aesthetics. Now that cosmetic treatments are a part of her practice, she’s not...

It’s not marketing’s fault—you’re probably losing most of your opportunities at the front desk. That first call matters, and you need someone who knows how to guide the right patients through. When your front desk knows your ...

Growth and profitability all starts with having solid financial data. Without it, you’re basically flying blind. Financial expert Jessica Nunn shares the top five best and worst things aesthetic practices can do when it comes...

As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consisten...

What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life...

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple w...

Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts. Like most surgeons, Dr. Houssock had no formal...