Marketing Episodes

In today's aesthetic landscape, convenience isn't just a nice-to-have—it's a deciding factor in whether patients choose your practice at all. In this episode, Amy Anderson of ACG Practice Partners joins Robin Ntoh to break down how leading medical aesthetics practices are rethinking the patient journey, from first touch to post-visit follow-up, and beyond to meet rising expectations around access, speed, and ease. Through online scheduling and patient portals to CRM-driven communication, Amy s...

Amanda breaks down how leading plastic surgery and medical aesthetics practices are elevating every touchpoint, from patient photos to staff training. Drawing from her day-to-day work with practices, she shares practical insights on why your consult starts earlier than you think—and how small changes can leave a lasting impression that drives loyalty and growth. Guest: Amanda Taylor, Director of Consulting American Society of Plastic Surgeons Host: Anna Browning, VP of Aesthetic Sales Nextech ...

Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about giving patients something they can take home, share with their family, and come back to. A Nextech user from day one, Dr. Michael McCracken is a board-certified oculoplastic surgeon who uses TouchMD to draw directly on patient photos during consults, ass...

Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend. Today’s patients expect on-demand everything, and if your practice isn’t accessible 24/7, they’ll find one that is. RepeatMD’s Matt Suraci and Robin Ntoh highlight one of the biggest missed opportunities in aesthetics: making it easy for patients to come back. They discuss why memberships build loyalty, create predictable revenue, and keep pat...

SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices. Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in aesthetics. Find out why conversational, multimedia content now matters more than keyword-stuffed blogs. Chad and Robin also cover lead management, automation, and CRM tools, showing how smart practices combine technology with a human touch to attract patients and keep them loyal. Recorded live at the AS...

The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty. Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out. Learn why a more ...

Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one. Here’s the reality: most med spas convert only 20-30% of patients. With a focused sales strategy and the right CRM, that number can climb to 70-80%, tripling revenue from the same leads. A CRM puts all your leads—from social, email, website forms, and phone—into one place and shows exactly where they are in the pipeline. Jared explains...

Looking back on the past year and gearing up for 2025, Robin and Tyler discuss the hottest trends shaping the aesthetics industry.  From buzzwords like skinimalism and prejuvenation to the rising influence of GLP-1s for weight loss, they explain how...

Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships. With Dr. Regina Fearmonti and Dr. Stanley Okoro, we’ll hear: - How to attract and...

From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing. Get the real...

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience,...

With any hot new treatment, speed is everything. Getting started is not easy, however, and requires strategic planning.  Judy Kozlicki, director of medical aesthetics at Skytale Group, rode a rocket ship of growth during her tenure with Lifetime...

Recorded live at the 2024 Medical Spa Show in Las Vegas, Robin Ntoh and Tyler Terry debate the trending topics of this year’s meeting. With the meteoric rise of new treatments like semaglutide for medical weight loss and IV therapy, there’s an...

Our look into the future with Robin Ntoh and Tyler Terry continues with smart and not-so-smart social media strategies and a warning against buying fake followers and engagement on Instagram. Hear surprising stats on shifting consumer behavior...

Get a look into the future as Robin Ntoh and Tyler Terry take us on a deep dive through five emerging med spa trends. With perspective earned through decades of supporting aesthetic practices all over the world, you won’t want to miss their insights...