Industry News Episodes

Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right information from the right sources. That passion led her to chair the American Society of Plastic Surgeons’ Public Education Committee, where she’s elevating patient education across the board. Dr. Shermak breaks down what sets board-certified plastic surgeons apart, from the f...

As competition grows in aesthetics and wellness, standing out is no longer optional—it’s essential. Robin and Tyler discuss what happens as med spas move into wellness, medical practices move into aesthetics, and competition expands far beyond the...

Before jumping into what’s next for aesthetics in 2026, Robin and Tyler hit pause to reflect on the trends that defined 2025, including the continued momentum of GLP-1s, the move toward natural aesthetics, and the growing focus on wellness from the inside out. Hear why some ideas stuck, why others faded, and how treatment planning and education are reshaping patient expectations. From early investment in care to smarter use of AI, learn about the mindset shifts your practice can’t afford to ig...

The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care. DrWell, the new evolution of the Build My Bod platform, helps providers streamline wellness and weight loss programs, from GLP-1s to peptides and longevity treatments. Chad explains how asynchronous consultations—where patients complete medical forms online and get quick approvals—are helping practices compete with big brands. ...

Shawna Chrisman, nurse practitioner and founder of Destination Aesthetics, didn’t set out to become a med spa mogul, but that’s exactly what happened. Her entrepreneurial journey started with a residential care facility, but a chance encounter with Latisse sparked her interest in aesthetics. Long before med spas were mainstream, Shawna launched Destination Aesthetics. She’s since grown it to five locations and recently sold the business to Advanced MedAesthetics Partners. Shawna reflects on bu...

The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty. Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out. Learn why a more ...

Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time. They share real-life examples of how AI agents improve efficiency and help med spas automate setup tasks, and debate whether tools like scribing actually fit in aesthetics. Hear about the growing trend of wellness integration, as more med spas blend aesthetics with peptides, GLP-1s, and IV therapies and learn how personalization ...

Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa. Scaling up is not without growing pains. From a close-knit team of 2 or 3 to a staff of 30, building the right company culture is the key to success. Opening up about navigating the competitive world of aesthetics, her focus on quality care and ...

From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next. From the growth of non-surgical treatments to unexpected surprises in who’s walking through the door, the future is more inclusive, accessible, and innovation-driven. Hear why Dr. Stevens believes aesthetics will become more affordable, why more men are joining the conversation, and why body contouring is here to stay. Recorded live at The Aesthetic MEET ...

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down. Kirstie explains what...

Looking back on the past year and gearing up for 2025, Robin and Tyler discuss the hottest trends shaping the aesthetics industry.  From buzzwords like skinimalism and prejuvenation to the rising influence of GLP-1s for weight loss, they explain how...

What’s trending in aesthetics right now? Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today.