Conversion Episodes

SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices. Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in aesthetics. Find out why conversational, multimedia content now matters more than keyword-stuffed blogs. Chad and Robin also cover lead management, automation, and CRM tools, showing how smart practices combine technology with a human touch to attract patients and keep them loyal. Recorded live at the ASPS ...

Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time. They share real-life examples of how AI agents improve efficiency and help med spas automate setup tasks, and debate whether tools like scribing actually fit in aesthetics. Hear about the growing trend of wellness integration, as more med spas blend aesthetics with peptides, GLP-1s, and IV therapies and learn how personalization an...

Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one. Here’s the reality: most med spas convert only 20-30% of patients. With a focused sales strategy and the right CRM, that number can climb to 70-80%, tripling revenue from the same leads. A CRM puts all your leads—from social, email, website forms, and phone—into one place and shows exactly where they are in the pipeline. Jared explains t...

A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices. Jay emphasizes the power of internal marketing, ensuring staff know all your services, and building patient loyalty through personalized care, treatment plans, and ongoing communication. One common mistake? Letting patients slip away by not educating in real time about your other...