Business Management Episodes

What does the future of a successful dermatology practice look like? In this episode, Robin Ntoh sits down with Dawn Bryant, Director of Operations, and Garrett Butulis, Chief Financial Officer of Midtown Dermatology in Raleigh, North Carolina to...

In today’s aesthetic landscape, patients expect more than great results. They want to feel heard, understood, and supported—not just during the consultation, but throughout their entire care journey. In this conversation, Uma Daya, PA and Advanced Aesthetic Injector, Rudderman MD Plastic Surgery & Medical Spa unpack how leading practices are redefining patient relationships by combining education, access, and empathy to create a more connected experience from first touch through post-treatment ...

Great patient experiences start with strong, self-aware leadership. In the world of medical aesthetics, providers are highly trained clinically, but leadership and team development aren’t always part of that foundation. The result? Miscommunication, staff friction, and missed opportunities to build a truly high-performing practice. In this episode, Robin Ntoh is joined by Cheryl Toth of ACG Practice Partners, live from the Medical Spa Show, to unpack how leadership coaching is helping practice...

Patients are more informed than ever—but not always correctly. With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading...

Amanda breaks down how leading plastic surgery and medical aesthetics practices are elevating every touchpoint, from patient photos to staff training. Drawing from her day-to-day work with practices, she shares practical insights on why your consult starts earlier than you think—and how small changes can leave a lasting impression that drives loyalty and growth. Guest: Amanda Taylor, Director of Consulting American Society of Plastic Surgeons Host: Anna Browning, VP of Aesthetic Sales Nextech ...

AI is set to have an enormous impact on specialty healthcare practices, but it's still undetermined exactly how. Dr. Rudderman shares his thoughts on the value of implementing AI and what questions are still unanswered around the use of AI in medical aesthetic practices. From enhancing the patient experience to empowering staff, learn how Dr. Rudderman is approaching AI in his practice. Guest: Randal Rudderman, MD Rudderman Plastic Surgery and Medical Spa Host: Robin Ntoh, VP of Aesthetics Nex...

Dr. Steven Davison shares expert tips for avoiding revenue growth pitfalls and advice for sustainable growth in plastic surgery practices. From reducing your surgery cancellation rate to bringing on a second (or third or fourth!) doctor, learn from Dr. Davison's real life experiences in private practice. And hear what's on his wish list for AI to help support and accelerate his practice management. Guest: Steven Davison, MD DAVinci Plastic Surgery Host: Robin Ntoh, VP of Aesthetics Nextech Ab...

Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back. Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct. They discuss how tracking true costs can reveal surprising insights, like which procedures are actually making money and which ones just look busy on the schedule. One key takeaway: “garbage in, garbage out.” If your data isn’t accurate, your dec...

Gift cards seem simple, but in aesthetics, they can create serious legal and financial risk. Michael Byrd and Brad Adatto highlight how something as small as a gift card can trigger complex state-by-state regulations, healthcare compliance issues,...

Kirstie Jackson and Robin Ntoh draw attention to the biggest missed opportunities for aesthetic practices to stand out. Although patients are more informed than ever, education still needs to happen before and after treatments, and better education can lead to safer outcomes, happier patients, and stronger skincare and treatment sales. Hear simple ways to uplevel the patient experience using videos, online portals, and automated follow-ups. Missed Part 1? Go back and listen to the first episo...

Education might not be the flashiest topic in aesthetics, but as Robin and AmSpa’s Kirstie Jackson explain, it’s one of the biggest factors behind a successful practice. They talk about the real gaps they see in staff training, from hiring the right people to building onboarding systems that actually work. Hear why education can’t be a one-and-done activity in an industry that’s constantly evolving, and how practices can create better training processes, invest in their teams, and avoid the co...

Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right information from the right sources. That passion led her to chair the American Society of Plastic Surgeons’ Public Education Committee, where she’s elevating patient education across the board. Dr. Shermak breaks down what sets board-certified plastic surgeons apart, from the f...

The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care. DrWell, the new evolution of the Build My Bod platform, helps providers streamline wellness and weight loss programs, from GLP-1s to peptides and longevity treatments. Chad explains how asynchronous consultations—where patients complete medical forms online and get quick approvals—are helping practices compete with big brands. ...

Change management expert Riley Smith of Propeller Consulting shares insights to help guide your people smoothly from today to tomorrow. Change doesn’t have to mean chaos. Whether adding new software or hiring providers, Riley shares why small shifts can feel big, and why clarity, communication, and empathy are the keys to avoiding burnout and resistance. Strategies like having champions, keeping messaging aligned, and involving staff early can turn disruption into growth and make change someth...

Shawna Chrisman, nurse practitioner and founder of Destination Aesthetics, didn’t set out to become a med spa mogul, but that’s exactly what happened. Her entrepreneurial journey started with a residential care facility, but a chance encounter with Latisse sparked her interest in aesthetics. Long before med spas were mainstream, Shawna launched Destination Aesthetics. She’s since grown it to five locations and recently sold the business to Advanced MedAesthetics Partners. Shawna reflects on bu...

Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time. They share real-life examples of how AI agents improve efficiency and help med spas automate setup tasks, and debate whether tools like scribing actually fit in aesthetics. Hear about the growing trend of wellness integration, as more med spas blend aesthetics with peptides, GLP-1s, and IV therapies and learn how personalization ...

Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one. Here’s the reality: most med spas convert only 20-30% of patients. With a focused sales strategy and the right CRM, that number can climb to 70-80%, tripling revenue from the same leads. A CRM puts all your leads—from social, email, website forms, and phone—into one place and shows exactly where they are in the pipeline. Jared explains...

John Wheeler shares the financial metrics every med spa owner should be tracking, and why the right partnerships are like a “professional marriage.” At the heart of Alpha’s strategy is a simple but powerful belief: details matter. From websites to treatment protocols, every touchpoint is crafted to be best-in-class—because in John’s words, “everybody else’s ceiling is our floor.” Alpha Aesthetics Partners is quickly becoming one of the biggest names in medical aesthetics, growing to 27 locatio...

Drawing from more than a decade of experience in dermatology, Dr. Rachel Pritzker founded The Derm Collective as a place where clinical care meets aesthetics. Now that cosmetic treatments are a part of her practice, she’s not just about fillers and lasers. She still treats acne, moles, and rashes—and takes insurance—while delivering a holistic patient experience that cuts through the noise of aesthetic marketing. Her practice is a calm, trusted space where patients of all generations feel guide...

It’s not marketing’s fault—you’re probably losing most of your opportunities at the front desk. That first call matters, and you need someone who knows how to guide the right patients through. When your front desk knows your technology, your treatments, and how to handle tough questions, they’re more likely to turn inquiries into appointments. To set the front desk up for success, Mara Shorr of ACG Practice Partners shares her best tips: fast but effective onboarding, solid scripting, and tool...

As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff. For Katie, safety and compliance always come first, even in a beauty-forward environment. Her mantra is safety first, beauty second. When it comes to performance management, Katie’s team keeps a close eye on metrics like total rev...

What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life. Sara Camp, nurse practitioner turned practice co-owner, shares how she and Dr. Steven Camp built the practice from scratch by making company culture and core values the foundation of everything they do. From hiring and firing based on core values to weekly team huddles o...

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance. Known for being at the forefront of surgical innovation, Dr. Epstein shares his excitement about new, minimally invasive breast augmentation techniques coming soon t...

Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts. Like most surgeons, Dr. Houssock had no formal business education. But she learned fast—choosing the best tools, building the right team, and cultivating a space where both staff and patients could thrive. Today, the practice is fully digital, and the transformation revolutionized her team’s workflow and elevated the ...