What Really Makes an Unforgettable Patient Experience—and When Does It Actually Begin

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Announcer
You're listening to the Aesthetically Speaking podcast presented by Nextech.

00:00:13:04 - 00:00:25:05
Anna Browning
Hi, I am Anna Browning, VP of Aesthetic Sales with Nextech, sitting down with Amanda Taylor from the American Society of Plastic Surgeons. Amanda, why don't you go ahead and introduce yourself?

00:00:25:07 - 00:00:45:09
Amanda Taylor
Awesome. I'm Amanda Taylor. I'm the Director of Consulting at the American Society of Plastic Surgeons. We have a for-profit side where we have a couple other initiatives that are not membership or meetings, and that's where consulting falls. So we have a company called PS2 Practice Management, and that's where we offer consulting for our members and plastic surgeons.

00:00:45:10 - 00:00:57:13
Anna Browning
So when I was asked to sit down and have this conversation with you, I wasn't aware that the American Society of Plastic Surgeons had consulting. Is this a new thing?

00:00:57:14 - 00:01:15:22
Amanda Taylor
No, I've been there for about ten years. We are working on our marketing. We have a website, we do social media, we do emails. But it's a lot when you're seeing all the different things that we offer and are promoting. And so I'm still working on the right way to showcase it more. But we've been around for about ten years, so a little bit.

00:01:15:23 - 00:01:18:09
Anna Browning
Are there a lot of people doing what you do?

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Amanda Taylor
There's a pretty good group and, you know, options for consulting. But at ASPs, it's primarily me.

00:01:26:05 - 00:01:40:23
Anna Browning
All right. So we're going to dive into the good stuff. Let's talk about photo management. Plastic surgeons live and die by their photos. What are you seeing? How do you see things are changing?

00:01:41:01 - 00:01:59:05
Amanda Taylor
Well, photos are really important. I like that people see that they are multi-purpose. They're not just for the patient chart. They're not just for marketing. They are used for a lot of different things. And I think people who are doing it really well know that, and they have it integrated into their system and they have it stored in the right way.

00:01:59:09 - 00:02:21:10
Amanda Taylor
Their files are named all the same thing, and keeping compliance in mind to their naming them appropriately. But practices who are struggling are still finding the right way to work that into the workflow. So if it feels chaotic, we need to tweak something. You know? Is the lighting the same? Is the background the same? Are we positioning patients in the same way?

00:02:21:11 - 00:02:32:23
Amanda Taylor
Some practices need to figure out what that workflow looks like, so they can actually have really good photos that'll help them talk to patients, educate patients, convert surgeries, all of those things.

00:02:33:00 - 00:02:42:09
Anna Browning
Have you seen any practices that are really using it to help drive growth and revenue and conversion rates? What’s that look like?

00:02:42:10 - 00:03:09:00
Amanda Taylor
Yeah, a lot are really into social media, which is great. And the ones who are really jumping in know that having that on their different profiles, it lets patients know who they are, what they're doing, the types of patients they see and really what their area of expertise is. And so when they're able to use those and educate patients who haven't even seen them yet, they're seeing patients who come in are really excited to see that surgeon and have them do their surgery.

00:03:09:05 - 00:03:32:02
Anna Browning
I was just talking with Dr. Davison, Dr. Steven Davison, one of our customers, and he was telling me a story about how patients will come in and say, hey, I saw this picture on, you know, social media, and I want to look like this at the end of this. And he shared the reality of it's not always like that.

00:03:32:03 - 00:03:43:19
Anna Browning
He also talked about how people are now coming in with AI generated photos and wanting to, you know, look like, can you make me look like this? Are you seeing and hearing that?

00:03:43:20 - 00:04:08:19
Amanda Taylor
Yes. And I think having well, AI is a whole other conversation. I know if I go to my hair lady, she's like, no, we can't do that. It's not real. There's a filter on that. So similar but different. But patients really do take what they see on social media, bring it in. But I think having, you know, being able to have those discussions means you have your photos stored and organized so you can reference, hey, that one's not the same age as you or she had a different set of procedures.

00:04:08:19 - 00:04:16:23
Amanda Taylor
Let's not let me tell you somebody who actually might be more what you're looking for or what we can actually do and really setting those expectations.

00:04:17:04 - 00:04:24:08
Anna Browning
Yeah. Have you seen any downfalls of people that's just a train wreck with how they're managing their photos?

00:04:24:09 - 00:04:26:06
Amanda Taylor
Yes.

00:04:26:08 - 00:04:27:09
Anna Browning
Protecting the innocent.

00:04:27:10 - 00:04:46:08
Amanda Taylor
There's lots of tools available. And I think when you're really busy and yes, you can just pull out your cell phone and people are texting you and sending you things and, oh, you're in the room. And the ma called out. Yes. But luckily there are lots of tools available to help keep things streamlined, secure, integrated, all of those things.

00:04:46:14 - 00:04:53:23
Amanda Taylor
I do see a lot of one offs that then spiral into every days that maybe we can not do anymore.

00:04:54:01 - 00:05:13:02
Anna Browning
All right. So switching gears a little bit, you have seen it all with the practices that you're working with. (Yeah.) You have any success stories of practices of, you know, just best practices. What they're doing really, really well and/or what practices aren't doing so well.

00:05:13:04 - 00:05:33:13
Amanda Taylor
Yeah. You know, I like to think I've seen it all, but I am so surprised at least once a day, which is great. It keeps it interesting. So I don't know everything. Unfortunately. But I really love and I've seen a couple who you walk in and they have a really engaged, excited staff. So that means they've trained their staff, they've empowered their staff.

00:05:33:14 - 00:06:00:07
Amanda Taylor
You can tell from speaking to them, watching them interact with patients, people who are doing that have really successful practices. And I think in that same area of staffing and keeping staff around, a common misconception is in private practices, there's limited growth for people. That's actually not true. Even if you're a single physician office, you may not be able to offer a promotion and eight different titles.

00:06:00:12 - 00:06:21:18
Amanda Taylor
But if somebody is really interested in one thing, you might be able to incorporate that into their job. And so I think finding out what makes people tick and then, you know, investing in them, whether it's trainings or webinars or helping them do more things that excite them, that's really cool. And it's possible. So there are ways to develop people, even when you have a small office.

00:06:21:20 - 00:06:39:10
Anna Browning
Finding that, you say that. I was talking to Dr. Rudderman and some of his staff, and he said that the majority of his staff has been with him ten plus years. (That's awesome.) And yeah, was, you know, said it's unique to lose someone after a couple of years that he, you know, gets the good ones on board and takes care of them.

00:06:39:10 - 00:06:42:20
Anna Browning
And yeah, I love to hear that.

00:06:42:21 - 00:07:01:23
Amanda Taylor
Yeah. And the patients feel it too. They know when someone's there. Just. Oh, hi. How are you doing. Oh my gosh. Hi. How does. That's that's developed over time. And so you can tell when the physicians really care and take care of their staff like that. The most expensive mistakes that I see are when everyone knows there's a problem and we just let it keep happening.

00:07:01:23 - 00:07:23:18
Amanda Taylor
We don't fix it. Turning a blind eye is really expensive. And if we think about, oh, I know that this isn't working well or I'm not fully optimizing my EMR, or I know so-and-so could really use some coaching. Those things are very common. And I think if I am meeting with a physician or shadowing their practice, those are the things that really stick out to me.

00:07:23:18 - 00:07:30:13
Amanda Taylor
Because if you're not fixing things that need to be addressed, they cause larger problems over time.

00:07:30:17 - 00:07:56:07
Anna Browning
Any advice for those practices? I had a conversation yesterday with a plastic surgeon who was talking about even within their practice, he sometimes has to tiptoe around personality and the dynamics within within the office. Any advice for you know, I know you said address it, but any advice when that's in tight knit single, physician practice?

00:07:56:08 - 00:08:04:00
Anna Browning
I think 78% of plastic surgery practices are solo physicians, so they're small. Any advice for how to handle that?

00:08:04:01 - 00:08:25:16
Amanda Taylor
I think we sometimes forget that health care, but also plastic surgery, is a business. And there is the people part of that. But at the end of the day, if the priority is patient care and doing that in a really great way, you have to have a successful business and you have to have those uncomfortable conversations and we have to be comfortable with being uncomfortable.

00:08:25:16 - 00:08:40:15
Amanda Taylor
And so if you think, you know, I'm really not loving that, I have to bring this up today and talk to them about this. I'm running a business and I want to take care of my patients. So sometimes that can kind of like get you pumped up to like, no, I've got to do it. I got to take care of it because I'm running a business.

00:08:40:16 - 00:08:40:22
Amanda Taylor
Yeah.

00:08:40:23 - 00:09:05:11
Anna Browning
So you participate in our Aesthetic Consulting Summit. There was a lot of chatter about staffing and that being, you know, an important factor and keeping the staff trained. Do you have any best practices that you can share? Recommendations of what you've seen in good practices with? Are there daily staff stand ups? Weekly? How are they handling that?

00:09:05:14 - 00:09:24:15
Amanda Taylor
It depends on the size of the practice and as a consultant, it depends. But any communication is great. If it's a large team, maybe you don't meet every day, but maybe your MAs meet once a day and have that morning huddle. Maybe your front desk and coordinators like Meet Wednesday and talk. But the small team, you could do daily, you could do weekly.

00:09:24:16 - 00:09:52:07
Amanda Taylor
The biggest thing is actually having those meetings. A lot of practices don't. I think they're very important. But meeting, communicating, making sure you're dispersing important information, but also, you know, delegating certain things to certain individuals. So let's just say you have a new software or piece of equipment. Who is that subject matter expert who is in charge of watching all the trainings and reading the emails and seeing what's what's new and how to use it better?

00:09:52:07 - 00:10:10:17
Amanda Taylor
Who is then in charge of training the rest of the team? You can't just say, oh, here's this great thing, let's all use it. No, you have to designate someone as the expert to help your team actually use the technology. You know, skin care, laser, whatever it is, you have to actually assign it to somebody.

00:10:10:19 - 00:10:16:10
Anna Browning
How are you seeing plastic surgeons use technology in their practices today?

00:10:16:12 - 00:10:35:02
Amanda Taylor
I think the most, well, there's a lot of exciting stuff. But the one I've been like nerd excited about is just more being interested in looking into AI scribes. It takes something that they all do. It takes time and it automates it. So you can have more of that face to face one on one time with the patients.

00:10:35:03 - 00:10:51:21
Amanda Taylor
The MA isn't catching up later and and helping you work on your notes. That's really cool. And more and more getting open to it. And it's really interesting. And I like to see how it's also evolved. I started looking into it maybe two years ago. And just the difference to you is it's awesome. So that's very cool.

00:10:51:21 - 00:11:01:05
Amanda Taylor
And I think that's been the day to day. That's been the biggest thing I've seen people look into. And when I'm really excited about and I wish everyone would just do it.

00:11:01:05 - 00:11:04:12
Anna Browning
I love that you said that. You called yourself out for nerding out.

00:11:04:14 - 00:11:05:22
Amanda Taylor
I'm a huge nerd.

00:11:05:22 - 00:11:45:16
Anna Browning
However, there's been a lot of chatter about AI specifically for plastic surgery. I was at the Women in Aesthetics Leadership conference and a roundtable discussion in the fall. And this is a small group of the best of the best. And half the room was terrified. And they said, I don't want AI anywhere in the room with me and my in the patients, and I'm okay with it from an operations perspective and making me more efficient or, you know, helping me acquire patients or helping me convert them post the appointment.

00:11:45:18 - 00:11:58:15
Anna Browning
But then the other half of the room was like, bring it. I want it all, to your point. Have you gotten a sense of, you know, if you had to put a percentage on it, what percentage of the practices you've been working with are leaning which way?

00:11:58:17 - 00:12:19:18
Amanda Taylor
Honestly, 50/50. And I think a lot of it comes down to what's the messaging. And obviously on the on the physician side, it's your preference. So if you really don't want it in the room because, you know, physician preference. But I think as far as the practice goes, it's really explaining communicating again why we're doing these things and what the point is, I think a big concern I have is, oh my gosh, we're not going to have a job.

00:12:19:19 - 00:12:41:17
Amanda Taylor
No. You especially in plastic surgery, we have to have people. We have to have the interaction. We have to build those relationships. That's what makes us successful. That is what helps us grow. This is a do the routine everyday stuff, that stuff you probably hate doing anyways. If it could just be done for you, you know, if you wave that magic wand, what would just be done automatically?

00:12:41:18 - 00:13:00:06
Amanda Taylor
That's what these tools are for. It's not to replace our building rapport and oh my gosh, so how are you and how is that cruise you were on. That's never going to go away. It's for all the other stuff. So I think it's communicating that and that's the purpose of it. And then most people that I've talked to have been more on board after thinking about it.

00:13:00:07 - 00:13:00:13
Amanda Taylor
Yeah.

00:13:00:14 - 00:13:13:09
Anna Browning
So we've heard, you know, maybe if the AI can tease out, the well, we talked about it in the consulting summit, they can tease out the, you know, medical versus the non-medical content. And if they can do that. So it'll be exciting to see where this goes.

00:13:13:10 - 00:13:14:07
Amanda Taylor

00:13:14:09 - 00:13:23:08
Anna Browning
Anything specific to practice management or EMR? Are you still seeing plastic surgery practices out there on paper?

00:13:23:10 - 00:13:50:22
Amanda Taylor
Yes. And again a physician preference, you know, if you have been open for 40 years and you're making your your exit plan, maybe don't deep dive in and change your whole world, you know, pros and cons. But yes, I still see that. And I think even if they've been on an EMR even for five years, because they made the jump and they got off paper, I'm still saying they're not fully utilizing it.

00:13:50:23 - 00:14:06:22
Amanda Taylor
You know, I walk in. Oh, we've been on this for 20 years. I wish I could say this. And I go in and I look, you're not putting a reason for the appointment. You're just having a type, not a reason. Oh, we can do that? Yes, yes. So I say a lot on paper still and not a lot maybe.

00:14:07:00 - 00:14:22:06
Amanda Taylor
Probably under 25% that I have talked to on paper. I think the bigger thing I see is they're just not fully utilizing it. And like, you know, there are some really cool things here. I think you would really love this if we would just make some small tweaks because it can do all the things you're asking for.

00:14:22:06 - 00:14:49:09
Anna Browning
So yeah. So we've talked about the importance of taking care of the staff and the culture that comes with that. There's a lot of changes with the technology and even at Nextech, we have customers that have been on the platform for 25 plus years. And to your point, you go in there and they may or may not be utilizing the the software to fullest capabilities.

00:14:49:10 - 00:15:20:09
Anna Browning
How would you recommend getting those updates or getting the practice to truly understand, hey, if you just slow down and kind of go back through this, you could be much more effective and get more out of the the software. You know, we've put blogs out, we send emails, we're trying to, you know, communicate to our practices. And we know that they're still not utilizing it to its fullest capability.

00:15:20:11 - 00:15:41:17
Amanda Taylor
It's hard because my perfect world would have a manager, they'd be in charge of getting the updates. They'd be in charge of rolling out training. That would be amazing. That's typically not the case. Some don't have managers. And again, we've had these conversations. Do you need one? Is it time? So realistically that's not always an option. I think my typical approach is and it depends on who the relationship is with.

00:15:41:18 - 00:16:03:00
Amanda Taylor
And again, if it's a really small step and there's no manager, it's probably the physician. And I know there's a lot of resources especially here. But someone again being really open and honest, you know, we have to get information to your office. We understand you are really busy. You probably don't have the time, but who is because you are going to at some point, maybe not today.

00:16:03:00 - 00:16:22:17
Amanda Taylor
Maybe it's five years from now. You're going to at some point be upset about something. And I don't want you to dislike me, dislike your system, the like you can't get anything done. You don't have the right information. I need somebody to be this subject matter expert. Who is it? Going back to what you said earlier, the hard part is people do have turnover.

00:16:22:19 - 00:16:45:17
Amanda Taylor
There is no perfect solution for that either. But if we revisit what really successful practices are doing, their investing in their team, they are empowering them. They are encouraging them. If we did more of that, would probably see less turnover. And then when you did have, let's say, your Nextech expert, I would hope that they're fully engaged and they're not one of the ones that leave.

00:16:45:17 - 00:17:03:20
Amanda Taylor
And then we don't lose that. Who should be getting these info, these emails, and who should be relaying the information to our physician or our front desk person. So it's all kind of tied together, but I think it's having that really direct conversation of, look, this is actually a big deal. I know you don't have the time, so who does?

00:17:03:20 - 00:17:09:07
Amanda Taylor
Because I don't want you to not get what you need. We need to figure out how you get the information.

00:17:09:07 - 00:17:30:07
Anna Browning
So we've talked a lot about people and our our CEO since the beginning has said culture eats strategy for lunch. And I feel like every single conversation, every every topic that we're talking about is going back to going back to the people. (Yeah.) When practices come to you get in there and do your diligence.

00:17:30:08 - 00:17:39:10
Anna Browning
What are they struggling with? How do you get them to engage with consulting and understand that this is truly an investment into their into their practice.

00:17:39:11 - 00:17:55:22
Amanda Taylor
So once I'm speaking to somebody, I think my goal is to at least try to get as much out of them as I can of what they're really looking for, and then explain to them how I can help. And if it's not me, at least give them some options of where I think they could find the help.

00:17:56:00 - 00:18:02:10
Anna Browning
What is the future of plastic surgery look like in your eyes, and what are you most excited about?

00:18:02:12 - 00:18:27:15
Amanda Taylor
Well, on the business side, again, I’m going to nerd out here, there's a lot of really cool tools that I think if people were to start optimizing them and using them, it's giving them the ability to really make a very customized patient experience and changing the dynamic from a very transactional relationship to a memorable patient experience. And that's really powerful.

00:18:27:15 - 00:18:49:18
Amanda Taylor
And I think if we look at obviously growth is important and scaling the business and maybe adding different service lines, that's a goal for a lot of people. But what really is going to make you grow and potentially make more money is that patient side. And there's a lot of really cool tools that can make it more customized and memorable.

00:18:49:18 - 00:18:58:19
Amanda Taylor
I mean, that's that's the big thing. And I think finding the right ways to incorporate some of these new things into the practice is going to be really fun to watch and hopefully help with.

00:18:58:20 - 00:19:27:04
Anna Browning
Yeah, plastic surgery is is unique in that it's luxury medical and it is all about the experience. And you can tell when you walk in the door of a plastic surgery practice what you're going to get. (Yeah.) So when you say tools, you know, what are you what are you referencing. How do you from the practice perspective, from the patient perspective, how do you see it changing?

00:19:27:08 - 00:19:27:22
Amanda Taylor
Yeah.

00:19:27:22 - 00:19:44:02
Amanda Taylor
When I work with staff and we're talking about the experience, an example I give is, I was in a practice. I was reading some article and it was, you know, I went to the same med spa that one of the Real Housewives go see. Let me tell you what I experienced. And so I talked with them. If somewhere to write an article about your practice, what would they write about?

00:19:44:04 - 00:19:56:07
Amanda Taylor
That's interesting to think about. You know, was I greeted it like, oh, hi, how are you? Sit over there. Was it oh, hi, so-and-so. And they stood up and they offered me this is excessive, like eight types of water. You don't have to do that. That's not what I'm saying. But, you know, how would somebody write about this practice?

00:19:56:07 - 00:20:13:10
Amanda Taylor
That's kind of where I start. And if we think about just some of the basics, you know, are you offering them water? Let's say that from the patient side, that's a very simple that's very easy. If we think about patient education, there's a lot to give, a lot to digest, a lot to for them to absorb.

00:20:13:10 - 00:20:30:08
Amanda Taylor
And how are we giving it to them. Perfect world. They would have, you know, 50 hours a day to make customized videos. You know, I'm talking with you about your post-op care, but I'm also going to send you this video. So when you're at home, you can watch me reexplain it to you. That's really cool. Only so many hours in the day.

00:20:30:08 - 00:20:41:00
Amanda Taylor
But that's where I think we're going. And it's going to be custom to the practice. It's going to be personalized. And I think those types of things are the things that make a practice stand out. So.

00:20:41:01 - 00:20:55:10
Anna Browning
So talking about patient education, do you think that it would be helpful for them to be educated prior to coming in for a consult? I know you've referenced post, but do you think that it's important?

00:20:55:11 - 00:21:12:19
Amanda Taylor
Oh, 1,000%. And people who are really active on social media, I mean, honestly, that's where your consults starting. They've already looked at you and I know me. I'm looking for. Is there a video of your practice? What does it look like in there? What is the furniture like? What are the staff like? Oh, I wonder if their front desk person is do I think I'd vibe with them?

00:21:12:21 - 00:21:29:04
Amanda Taylor
They've already done a deep dive on you before they've even walked in. Your consultation is already started and they don't even know what the price is yet. They've again stalked you basically to see is that where I want to go? So a lot of times, yes, the answer is social media. And we all know that that's a really big area focus.

00:21:29:04 - 00:21:41:06
Amanda Taylor
But it's really important because whether it's the education piece talking about the before or after frequently asked questions, it's all there and available. And patients are looking.

00:21:41:08 - 00:21:48:08
Anna Browning
When you say social media, where are patients going? What platforms are the most prevalent?

00:21:48:08 - 00:22:04:02
Amanda Taylor
I think it depends on the age, honestly. And you know, depending on your patient demographics, I would cater I don't think every doctor should be on TikTok, I don't. It depends on your patient base and kind of what your goals are. My my biggest note is and a marketing person don't have like the data of who's using what.

00:22:04:03 - 00:22:22:01
Amanda Taylor
But I do think it's an age based thing. But my biggest suggestion is you have to find what's the most natural for you. Like me, I'm not going to be dancing on TikTok. That's not my personality. It would come off as really awkward for everybody and no one would want to watch it anyways. So same thing with physicians. Physician A can't do what physician B does.

00:22:22:02 - 00:22:41:02
Amanda Taylor
It's not going to come off as authentic, and I think that ultimately does them a disservice. And so I think yes, look at the data and listen to your marketing company. They're going to be the expert to know. But you also have to remember you can't cut copy paste strategy. It needs to be authentic to you and the practice to actually help you, not hurt you.

00:22:41:04 - 00:22:50:23
Anna Browning
When a new practice, new startup practice comes to you, what are some of the things that they are not thinking about that they they should be?

00:22:51:01 - 00:23:13:19
Amanda Taylor
Well, I love startups It's so fun because they're all very different, but it helps when bring their vision to reality, which is really cool. I think a big thing that they don't think about is on the technology side and what that really takes. We'll just say EMR. A lot goes into that and sure, you could, you could pick it up and learn how to schedule an appointment, probably pretty easily.

00:23:13:19 - 00:23:40:19
Amanda Taylor
But taking the trainings and implementation seriously and doing your homework, it's important because you won't have time later. If you don't do it right, then in that startup implementation phase, it's never going to get done. And so you have a trainer for a reason. They have a schedule for a reason. They give you homework for a reason. Doing it and actually thinking about not just checking the box, but how am I going to do this?

00:23:40:19 - 00:23:58:00
Amanda Taylor
Oh yeah, I will probably want to report on that. I do need to make sure this is set up. Taking it seriously and investing. The time is sometimes missed, and sometimes I'll work with the trainer and they're like, hey, they're just not putting the effort in. Can you help? And so I'll start probing and asking questions and they'll say, oh, you know what?

00:23:58:00 - 00:24:16:15
Amanda Taylor
I probably should do that. And so I think what gets missed is understanding what you're doing, even though you're not in practice yet and you're getting ready to open. Putting the time in now will help you later. So listen to your subject matter experts. If they ask you to do something, do it, and then also put some thought into it.

00:24:16:16 - 00:24:40:19
Anna Browning
Yeah, we we hear a lot. There's perceived up you know uplift, that sounds like it's going to be a lot of work. And I'm not sure I want to put in that investment. How do we reiterate the importance of that time and that investment. Because they do have limited time. And you know, any advice as far as that goes?

00:24:40:20 - 00:24:57:16
Amanda Taylor
Yeah. And it comes up and we evenly assess different options. Oh this seems like it has a lot of bells and whistles. I think that's going to take a lot of time. I'm just very direct. It will. It does. But there is a reason for all of that. And so I'll acknowledge that yes takes a lot of time.

00:24:57:16 - 00:25:19:15
Amanda Taylor
But then it reminds them that it's worth it later. You know, if we think about there are some other tools managing compliance and things, but if you take the time and set things up correctly when the time comes that you actually need help. It's available. And if you don't set it up from day one, you don't want to be messing with things when you have a full day of patience.

00:25:19:16 - 00:25:36:15
Amanda Taylor
Another example I give is if we're talking about IT companies, oh, I can plug in my own computer. I can set up my own router. Okay, let's picture this. If a full patient day, your Ma called out your coordinators on vacation. So your friends is helping you and you can't connect to your printer. Do you want to troubleshoot right then?

00:25:36:15 - 00:25:49:00
Amanda Taylor
Or do you want to call a guy? They want to call a guy. So when you're setting up your EMR or whatever system you're working on in the startup phase, do you want to do that now or do you want to do it later when you're getting ready to go into surgery?

00:25:49:02 - 00:25:59:00
Anna Browning
Amanda, it has been so great sitting down with you. Thank you very much for this conversation. (Always.) so much to unpack here and looking forward to the next time we meet.

00:25:59:01 - 00:26:04:05
Amanda Taylor
I know, I'm excited. Thank you so much.

00:26:04:07 - 00:26:26:20
Announcer
Thanks for listening to a Aesthetically Speaking the podcast were beauty meets business presented by Nextech. Follow and subscribe on Apple, Spotify, YouTube or wherever you like to listen to podcasts. Links to the resources mentioned on this podcast or available in your show notes. For more information about Nextech, visit Nextech.com or to learn more about TouchMD, go to TouchMD.com.